CHL's experience of 6 years in the internet services industry has given it the technological edge and knowledge bank which is the main asset for its customers.

The know-how and knowledge bank is immensely useful to ensure that the website is not only well designed and programmed but also well promoted and exposed in the internet directories and databases.

All the websites developed by CHL are promoted once every 4 months (any more would invite to persecution by regulatory authorities). These promotions are done through state-of-the-art tools to reach most of the search engines and directories. The result of such promotions would be visible only after 6 months of the first promotions, as these are free inclusions by such search engines and directories. However, most of the prominent search engines and directories have now introduced paid inclusion with guaranteed inclusion within in three or four weeks.

We recommend the paid promotions for the search engines and directories mentioned below. These cover almost 98% of all the information databases in the internet.

Yahoo Search (erstwhile Overture) – US$ 199.00 one time and US$ 50.00 per month
Provides data to:
Won, Ask Jeeves, Excite, HotBot, AOL, Yahoo, Netscape, Lycos, DirectHits, AltaVista

Inktomi – US$ 60.00 one time
Provides data to:
MSN, HotBot, Overture, AOL, Iwon, LookSmart

DirectHits – US$ 99.00
Provides data to:
MSN, IWon, Lycos

LookSmart – US$ 149.00 one time and US$ 30.00 per month
Provides data to:
MSN, IWon, AltaVista

Yahoo – US$ 299.00 one time

Google – US$ 199.00 one time

Advertising campaigns
Most of the popular search engines offer advertising campaigns on specific keywords and phrases. Advertising campaigns targeting specific keywords can be budgeted for each month and allows the freedom to increase the budget at any time.

However, advertising campaigns on internet requires extensive knowledge of technology, search dynamics specific to each search engine, research and analytical capabilities. The internet advertising campaigns would fetch the desired result only through use of such specialized skills.

Crystal Hues has resources with extensive exposure in the internet advertising industry delivering results for more than five years now. The accumulated knowledge base and technical expertise guarantee the optimized results that your internet advertising campaign can fetch.

Most common advertising campaigns are:

Yahoo! Search Marketing
Google Adwords
LookSmart CPC Advertising

Most of the above work on a CPC model (Cost Per Click) for each requested keyword or phrase. The positions for the keyword and phrases are auctioned by these search engines delivering the top position to the highest bidder. Optimizing the CPC requires extensive research and technical skills, which Crystal Hues resources have skillfully applied and have an impressive track record to substantiate.